Reviving relics, fashion without the fads

In 2021, our modern society is very fast fashion-focused with trends continually changing and mainstream consumers following along and frequently updating their wardrobes accordingly, but what about those whose taste is alternative to the trend?

Clare Hughes spotted this opportunity in the market when browsing for clothing to satisfy her own sense of style.

“Your style is a talking point and an expression of who you are. When trying to find a particular style, like gothic for instance, I’ve always been disappointed with what was available to me as a thirty-something year old woman. Where was the grown-up fashion for an individual style?”

Combining her own shopping experiences, the knowledge gained from her BA in Fashion Photography at the London College of Fashion, and her experience at several art galleries and museums including The Founding Museum London, Clare set about creating a space where shoppers can find something suitable for their style.

Vintage & Unusual:

“If a woman wanted to buy an outfit either on the high street or online that reflects her personal style but that is underrepresented by mainstream taste, she may be forced to travel vast distances to find what she wants, and I wanted to bridge that gap” says Clare.

From here ‘Relics on Sea’ was born, offering affordable alternatives to mainstream choices. Designed to satisfy desires for rare and unique pieces, whether you are looking for a wedding dress, special occasion dress or just something unusual and sophisticated, ‘Relics on sea’ provides not only style inspiration but a second life for vintage design.

Clare told us:

“It’s my belief that we should buy what we love, and love what we wear. Instead of replacing items with a short lifespan, it’d be much better for our pockets and the environment to source quality items that can last, or have lasted, to be a staple in our wardrobe. Good clothes deserve a second life, and the environment deserves a second chance.”